ABOUT ASO

WE PROVIDE SOLUTIONS

The success of a top-tier research institution depends on a seamless, effective, and efficient infrastructure of support. The mission of Auxiliary Services and Operations is to improve the quality of campus life for students, faculty, staff, and the community. Auxiliary Services and Operations supports the university’s overall strategic plan by providing quality goods, innovative services, and strategic business partnerships that improve value, increase student success, and enhance the university’s financial condition.

ASO impacts everyday life on campus by providing services administered through contracts, such as dining, parking, print and mail, and vending. It also oversees several campus departments, including student centers, the Mason Card Office, the Child Development Center, and Parking and Transportation.

MEET OUR TEAM

Pascal Petter

Interim Vice President
Auxiliary Services & Operations

Laura Callahan

Director
Mason Card Office

Josh Cantor

Director
Parking & Transportation

Buz Grover

Director
Contracts & Special Projects

Shira Kulok

Director
Child Development Center

Steve Morehouse

Executive Director
Student Centers, EagleBank Arena & Event Services

Pascal Petter

Executive Director
Auxiliary Services

Andrea Bilson

Office Manager

Nelcy Crespo

Marketing & Graphic Design Specialist

Jonathan Elwell

Associate Director
Dining Services

Latha SM Kona

Student
Finance Intern

Feza Menzilcioglu

Senior Budget Analyst

Aliya Rinaldi

Associate Director
Marketing & Communications

Anna Simakova

Student
Design & Marketing Assistant

ZI Wang

Web & Digital Content Manager

Debbie Williams

Associate Director
Finance & Internal Controls

Vacant

Senior Budget Analyst

CONTRACTED PARTNERS

Eric Cuthbertson

General Manager
EagleBank Arena

Terry Metro

Site Manager
Print & Mail Services

Jenita Thurston

District Manager
Mason Dining

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Laura Callahan

Director of the Mason Card Office

Laura Callahan is the Director of the Mason Card Office at George Mason University overseeing the Mason ID program as well as the meal plan and Mason Money programs. Laura has worked at Mason for over 20 years. She holds a BBA degree from Eastern Kentucky University.

Josh Cantor

Director of Parking & Transportation

Josh joined George Mason University in 2005 to head the Parking & Transportation Department. Josh is responsible for overseeing the parking services contract, as well as all other areas of parking, including policy development, planning, budget, construction, and special events. As well, Josh directs the University’s transportation program, which includes shuttle operations and other means of transportation demand management (TDM). He serves on the Board of Directors of the International Parking & Mobility Institute (IPMI). He has previously served as President for the Parking Association of the Virginias (PAV) and was on the board from 2009-2020, Prior to working at Mason, Josh spent five years at California State University, Fullerton with Parking & Transportation Services and the Office of the Vice President for Administration. Josh holds a Bachelor of Arts in Government from Cornell University and a Master of Arts in Political Science from the University of Kentucky.

Buz Grover

Associate Director of Contracts and Special Projects

Buz Grover is the Associate Director of Contracts and Special Projects for Auxiliary Services & Operations, handling Mason’s managed print services program, mailroom, copy center, digital signage, and banking, as well as ensuring Mason’s minors on-campus policy is followed. A graduate of Mason, Buz is a Fellow of the Cave Research Foundation and spends much of his time outdoors.

Shira Kulok

Director of the Child Development Center

Shira Kulok is the Director of the Child Development Center, managing all aspects of Child Development Center operations. Shira joined the GMU CDC team in August of 2016. Having spent the past 12 years with international early care and education provider, Bright Horizons, nine of which she served as Center Director, Shira brings a wealth of experience and expertise in areas of child development, parent partnerships, client relations, and early childhood curriculum. Shira earned her MS.Ed in Early Childhood and Elementary Education from Bank Street College of Education in New York City.

Headshot-Stephen Morehouse

Steve Morehouse

Executive Director of Student Centers, EagleBankArena & Event Services

Stephen Morehouse is the Excutive Director of Student Centers, EagleBank Arena, and Event Services for Auxiliary Services & Operations. He is responsible for the day-to-day management of the Student Centers facilities which comprises the Johnson Center, Sub I, and the Hub. He also manages renovations and construction for the Business Services unit and serves as the contract administrator for EagleBank Arena. Stephen graduated from Marshall University with a Bachelor of Business Administration and has a graduate certificate in Higher Education Administration from George Mason University. Stephen’s career at Mason began in 2000 with the Office of Housing and Residence Life.

Pascal Petter

Interim Vice President of Auxiliary Services and Operations &
Executive Director of Auxiliary Services

Pascal Petter is the Executive Director of Auxiliary Services. In this role, he manages all outsourced dining contracts on Mason’s three Northern Virginia campuses, including lease agreements with independent retail operators. In addition, he oversees the Technology Services department, the Mason Card Office, vending, and the pouring rights agreement for the division. He provides oversight of a $40M dining program, which offers 30+ dining locations spread across campus and the healthy foods vending machine, manages capital renovations, and leads all strategic initiatives for the departments. Prior to this role, he managed auxiliary operations at various higher education institutions for the past 10 years and brings more than 20 years of hospitality experience to George Mason University. Pascal holds two international Bachelor’s degrees in hotel and hospitality management and a Master of Public Management degree from Carnegie Mellon University.

Nelcy Crespo

Marketing & Graphic Design Specialist

Nelcy Crespo is the Marketing and Graphic Design Specialist. She is responsible for creating engaging graphics and content for both print and digital collateral for all the units within the Auxiliary Services & Operations. Nelcy enjoys using her skills to contribute to the fast-paced environment of digital marketing and designing content to encourage interests in the operational, services, and retail units. Nelcy graduated from George Mason University’s School of Business with a bachelor’s degree in Marketing. Outside of the office, Nelcy enjoys discovering nearby trails and is a stationery enthusiast.

Jonathan Elwell

Associate Director of Dining Services, Auxiliary Services & Operations

Jonathan Elwell has extensive culinary background serving as Executive Chef at private clubs, stadiums and universities. Jonathan was previously the Executive Chef and General Manager of the dining operation at Georgia Tech in Atlanta, GA. Jonathan achieved the level of Certified Executive Chef through the American Culinary Federation and has won multiple medals in culinary competitions, most recently a silver medal in the NACUFS National Culinary Competition. He has assisted the culinary teams at the World Series, PGA Championship, and the Master’s Golf Tournament. In his free time, Jonathan enjoys golf, traveling, and spending time with family.

Latha SM Kona

Student Finance Intern, Auxiliary Services & Operations

Latha SM Kona is a finance intern, responsible for conducting data analysis to support financial modeling, forecasting, and operational changes. She presents data-driven recommendations to both the finance and operations teams. Prior to joining Mason, she worked as a clinical data coordinator at IQVIA. She holds a Master’s degree in Biotechnology and is currently pursuing her Master’s in Data Analytics Engineering at Mason.

Feza Menzilcioglu

Senior Budget Analyst

Feza Menzilcioglu is a Senior Budget Analyst and assists in managing the budget development process and financial reporting for Auxiliary services & Operations and its units (self-operating and/or third party-managed). Prior to joining Mason, she was a Budget Analyst for the UN Foundation and a grants accountant at INOVA Health System. Feza graduated from George Mason University with a Bachelor and Master’s degrees in accounting.

Aliya Rinaldi

Aliya Rinaldi

Associate Director of Marketing and Communications

Aliya Rinaldi is the Associate Director of Marketing and Communications and is responsible for creating and implementing department-wide marketing initiatives that promote our goods and services to campus and beyond. Working collaboratively with all units within Auxiliary Services & Operations, Aliya oversees the division’s web presence, social media channels, publications, and print collateral as well as departmental events and community-driven programs that highlight local businesses in and around Northern Virginia. Aliya graduated from Christopher Newport University with a degree in Communication Studies and a minor in Journalism. In her free time, Aliya enjoys spending time with her family, cycling, traveling, and cooking.

Anna Simakova

Student Graphic Designer, Auxiliary Services & Operations

Anna Simakova is a student graphic designer for Auxiliary Services & Operations. She assists with print and digital collateral design for ASO units and closely works with ASO’s marketing and graphic design specialist on creating cohesive brand identities for ASO and shopMason brands.

Zi Wang

Web & Digital Content Manager

Zi Wang serves as the Web & Digital Content Manager and manages the web presence for all the units within Auxiliary Services & Operations. Her key responsibilities include strengthening ASO’s branding and visibility through creative web content development, generating web traffic, maintaining functional and reliable web platforms, and enhancing user experience. Zi is specialized in marketing and communications in higher education and previously worked in University Communications at Shepherd University. She has a bachelor’s degree in public relations and political science and is pursuing her MBA at Mason.

Debbie Williams

Associate Director for Finance and Internal Controls

Debbie Williams is the Associate Director for Finance and Internal Controls. She manages the budget development and process, financial reporting, and internal controls for Auxiliary Services & Operations and its units, which are self-operating and/or third party-managed. Most of her career is at Mason; she previously worked in Finance and Planning, the Budget Office, and the President’s Office. Debbie earned a Bachelor of Business Administration from The College of William and Mary and an MBA from George Mason University.

Eric Cuthbertson

General Manager, EagleBank Arena

Eric Cuthbertson has over 30 years of live entertainment and venue management experience. Prior to arriving in Fairfax, Cuthbertson spent nearly 10 years in greater China with AEG Facilities opening new arenas, adapting international venue management best practices with local business customs/traditions, as well as providing design consultation services for newly planned entertainment venues/districts. Cuthbertson has spent over 10 years during his career promoting, marketing and booking shows for Feld Entertainment, producers of Disney On Ice, Feld Motor Sports, and Ringling Bros Circus. A graduate of the University of South Carolina in Sport Administration, Eric also developed a curriculum and conducted the Large Venue Management Lecture Series for 3 years at the Shanghai Theatre Academy.

Terry Metro

Print & Mail Services Site Manager

Terry Metro is the Program Manager with Print and Mail Services. Terry is responsible for managing Mail Services, Print Services, and the Mason Print HUB and been with George Mason for the last five years. Terry has over 31 years of experience in the printing and mailing industry.

Jenita Thurston

Mason Dining District Manager

Jenita Thurston is the District Manager for Sodexo and oversees Dining Services at George Mason University.

Patrick McCavitt

Chief Business Officer & Executive Director, Finance & Operations

Patrick McCavitt is the Chief Business Officer and Excutive Director of Finance and Operations. He manages business planning, budgeting and finances for Business Services, as well as Mason’s auxiliary business operations of third-party managed and self-operated units. Prior to Mason, he worked in banking, finance, venture capital, and asset transactions for financial services firms. Patrick graduated from William & Mary with a BA and has an MBA from the University of North Carolina, Kenan-Flagler Business School.

Danny Anthes

Director of Technology Services, Dual Report to University Life

Danny Anthes is the Director of Technology Services, Auxiliary Services & Operations, and University Life. He manages the IT planning and implementation around campus. Danny is a graduate of George Mason University.